HomeBlogsSocial MediaThe Most Popular Instagram Hashtags in 2024 (+ Free Tool)

The Most Popular Instagram Hashtags in 2024 (+ Free Tool)

A smartphone displaying trending Instagram hashtags, used by a social media strategist.


Instagram continues to be a dominant force in the social media landscape, and mastering hashtag usage is crucial for maximizing reach and engagement. In 2024, the trends have evolved, and so have the hashtags that capture the audience’s attention. This guide explores the most popular Instagram hashtags of the year and introduces a free tool to help you integrate these into your social media strategy effectively.

Understanding the Power of Hashtags

Hashtags are more than just social media accessories; they are powerful tools for discovery and engagement. They help categorize content, making it discoverable to a wide audience beyond just your followers. Proper use of hashtags can significantly boost your visibility, attract new followers, engage your audience, and even influence brand perception.

The Most Popular Instagram Hashtags in 2024

The landscape of popular hashtags is constantly evolving, influenced by cultural shifts, new trends, and user behavior changes. Here are some of the top hashtags that have dominated Instagram in 2024:

1. TikTokMadeMeBuyIt

Expanding beyond TikTok, this hashtag has found a strong foothold on Instagram, where users share products they’ve purchased based on viral trends.

2. EcoFriendly

With a growing emphasis on sustainability, #EcoFriendly showcases products, lifestyles, and tips for a sustainable life, resonating with environmentally conscious users.

3. WorkFromHome

Continuing from recent years, the #WorkFromHome hashtag remains popular as professionals share their home office setups, daily routines, and remote work tips.

4. FitnessGoals

As health and fitness continue to be a priority for many, #FitnessGoals inspires with workout routines, fitness progress, and motivational stories.

5. Foodie

Always a favorite, #Foodie continues to attract food lovers sharing recipes, restaurant reviews, and culinary adventures.

6. Travelgram

With travel bouncing back stronger than ever, #Travelgram is the go-to hashtag for sharing travel experiences, tips, and breathtaking destinations.

7. OOTD (Outfit of the Day)

Fashion enthusiasts use #OOTD to showcase their fashion statements and daily outfits, influencing style trends across the platform.

8. ThrowbackThursday

Nostalgia plays well on social media, and #ThrowbackThursday is used to share past memories, highlighting moments from earlier times.

9. MentalHealthAwareness

This important hashtag promotes conversations around mental health, offering support, stories, and resources to help destigmatize mental health issues.

10. DIY

The #DIY hashtag fuels creativity, with users sharing do-it-yourself projects, crafts, and hacks that inspire others to create and innovate.

Free Instagram Hashtag Tool

To help you leverage these popular hashtags effectively, we offer a free Instagram Hashtag Tool. This tool helps identify which hashtags will enhance your posts’ reach and engagement by analyzing current trends and relevancy to your content. Here’s how you can use this tool:

Input your content theme: Tell the tool the main themes of your post.
Receive hashtag suggestions: The tool will suggest a list of relevant hashtags that align with your content and are trending.
Customize your selection: Choose which hashtags to use based on your specific goals, such as reaching a new audience or boosting engagement.

You can access the Instagram Hashtag Tool [here](#) (Note: This is a placeholder link—please replace it with the actual link to your tool).

Utilizing popular Instagram hashtags effectively can transform your social media strategy, allowing you to engage with broader audiences and participate in larger conversations. The hashtags listed above are just the tip of the iceberg for 2024, and with the free Instagram Hashtag Tool, you can seamlessly integrate the most relevant and impactful hashtags into your posts.


1. How many hashtags should I use on each Instagram post?

“Using a mix of relevant hashtags is recommended, typically between 5 to 30 per post. Experiment with different numbers to see what generates the best engagement for your content.”

2. Do hashtags really increase engagement?

“Yes, hashtags can significantly increase engagement on Instagram by making your posts more discoverable to users interested in similar topics. Using relevant hashtags helps broaden your reach and attract users who are actively searching or following those hashtags.”

3. How often do hashtag trends change on Instagram?

“Hashtag trends on Instagram can change frequently, with some lasting for just a few days and others gaining popularity over longer periods. Monitoring trending hashtags regularly and adapting your content strategy accordingly can help keep your posts relevant and maximize engagement.”

4. Can using the wrong hashtags affect my Instagram reach?

“Yes, using irrelevant or overused hashtags can negatively impact your Instagram reach by attracting the wrong audience or getting lost in a sea of similar content. It’s essential to research and choose hashtags that are both relevant to your post and have a reasonable level of engagement.”

5. How can I track the performance of hashtags on my posts?

“You can track the performance of hashtags on your Instagram posts using the platform’s built-in analytics tools or third-party analytics tools. These tools provide insights into reach, impressions, engagement, and follower growth attributed to specific hashtags, helping you refine your hashtag strategy for better results.”

By staying updated with hashtag trends and using tools to streamline your strategy, you can ensure that your Instagram content resonates with your audience and achieves your marketing objectives.

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